How to Measure Conversion Who Clicks from Stories?

Measuring conversions provides valuable insights into the effectiveness of your marketing efforts, helps you make data-driven decisions, and enables you to optimize your campaigns for better performance and ROI.

You can measure your conversions who click from Stories. All you need do is follow these steps.

• Add the UTM link to CTAs to identify people who click from the Story

Complete Technical Steps on The Client Side

If the conversion comes from the Story Clicks, your developer can send Conversion events to the Storyly Dashboard by our end-point shown below.

https://trk.storyly.io/traffic/<STORYLY_INSTANCE_TOKEN>

with the below json body. Note that the detail can be any property of the conversion event; such as the value of a purchase, subscription period, etc.

{
    "custom_parameter": {<VALUE_USED_DURING_INITIALIZATION>},
    "payload": {
        "event_type": "Conversion",
        "detail": {
          	price: 100,
          	product_id_list: [“123”, “456“]
            ...
            ...
        }
    }
}

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Warning

You have to give same value for custom parameter during SDK initialization and conversion tracking.

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Warning

Please make sure you are using the correct token.