Discovering Story & Story Group Analytics

Storyly provides you great analytical metrics, so you can track the performance of your story groups, stories and even all your interactive components.

You simply just navigate to Analytics page and you'll be welcomed by your Story Group analytics.

There are multiple actions you can take here.

• You can export your Story Group analytics as CSV,
• You can change the date from the date picker to see the performance of your stories in the selected date range.

You also have ability to track down all your stories' metrics as well as story groups. Just click on a single story group and you'll see the metrics of your stories in the selected group.

There are multiple actions you can take here.

• You can export your story analytics as CSV,
• You can change the date from the date picker to see the performance of your stories in the selected date range,
• You can filter your stories by their statuses.

The last and perfect thing about analytical data you can find on Storyly is Interaction Analytics.

If you have interactive components such as; polls, quizzes, product tags, countdown etc. you can track their responses, impressions, clicks and all kind of interaction metrics.

The good part is, those interaction analytics data is also exportable as CSV. You can go to the interaction analytics card of a story and click on export button!

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Finally, you can find couple useful tips here;

You can make smart story handling by comparing their CTRs and Open Rates.

(CTR of the stories in a story group may show us the user interest. For example, seeing that one of the stories in the last order has the highest CTR requires changing the order to the first thus will bring more impression and get more interest to the story group.)

(Open Rate is equivalent to the total number of times that users tapped on the story group cover image. By comparing the order of the story groups and open rates, you can analyze which story group names and icons take the most interest of the users. If you see that one of the groups in the last orders see more open rates, you can change the order of this groups to the first ones to acquire more impressions.)

Also, remember that you can use UTM links so that you can track the performance of your CTAs.