Introduction

Storyly is an AI-powered content experience platform for mobile commerce. Built for mobile-first engagement, it enables smart, goal-driven, and contextually-reactive content flows within apps and websites to guide customers toward meaningful actions.

With a rich set of widgets, Storyly makes it simple to deliver personalized, shoppable, and interactive experiences. Flexible placements and data-driven, adaptive flows choose the right content per moment to boost conversion, retention, and AOV.

Storyly has a modular, more strategic way to deliver content in your mobile app and mobile web using Placements, Widgets, and Flows.

Placement

A Placement is a location in your app (homepage, PDP, category page etc.) where a widget or flow will appear. Instead of integrating each widget separately, you simply integrate the placement you want to use, making it easier to manage and activate widgets and flows.

Widget

A Widget is a modular, visual content block like a Story, Banner, Swipe Card, Vertical Feed, or Canvas. Widgets are goal-oriented, fully customisable, and can be placed and updated through the dashboard without developer effort.

Plug-and-play content formats you can mix and match:

• Stories: Instagram-like tap-through, full-screen visuals that blend video, images, and interactive stickers for promos and shoppable looks.
• Vertical Video Feed: TikTok-like endless scroll of short videos that keeps shoppers exploring.
• Smart Banner: Slim strip with interactive elements for flash deals, low-stock alerts, or shipping nudges.
• Swipe Card: Tinder-like left/right swipe carousel that lets users quickly sift through products or offers, surfacing their favorites with a single, satisfying gesture.
• Canvas: A Pinterest-like mosaic of clickable thumbnails in a single frame, letting shoppers scan a variety of items and tap any tile to jump straight to the Story, product page, or promotion behind it.

Flow

A flow is a pre-configured flow of one or more widgets designed to serve a specific business goal such as product discovery, conversion, retention, or loyalty. Each flow comes with built-in content logic and optional AI features to personalise the experience per user. Once set up, Storyly automatically manages what to show, when to show it, and to whom by maximising impact without additional manual effort.